Most owners are running a worse version of their business than they know.

I build the AI that fixes that.

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Fargo Factor is a boutique digital advisory firm founded by Jeff Fargo that helps entrepreneurs and business owners get cited, recommended, and found by AI systems including ChatGPT, Perplexity, and Google AI Overviews. Fargo Factor delivers GEO, AEO, content strategy, and custom agentic AI systems for serious brands nationwide.

AI Visibility Assessment

Find out what Claude, ChatGPT, and Perplexity say when buyers ask about your business. 60% of Google searches now end without a click. 80% of consumers rely on AI-written results for at least 40% of their searches. If your business doesn't show up in those answers, your competitors are getting hired instead of you. The AI Visibility Assessment is custom-built per prospect. I run real buyer queries across every major AI search engine, score where you currently appear, identify which competitors are claiming your category, and deliver a 90-day priority roadmap. No automated tool. No generic checklist. A real diagnosis from someone who has been building organic reach since 1994.

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AI Integration Assessment

Find out where AI takes the work off your plate. Most owners are doing the work of three people. Tasks pile up. Follow-up falls through. Leads go cold. AI can handle the work you hate but can't delegate, and you can't see where the leverage is until someone maps it. The AI Integration Assessment runs through your typical day workflow by workflow, surfaces the tasks eating your hours, and identifies which ones AI can take off your plate in seconds. Custom-built per prospect. No template. No generic playbook. The output is a specific build path: which integration, what it does, what it costs, and what hours come back to you when it ships.

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Fractional Chief AI Officer

Embedded operator. Ongoing engagement. Pricing built around your business. Most businesses can't justify a $250K-$400K loaded full-time hire, and even if they could, the right person takes 12-18 months to ramp on the AI stack while competitors keep moving. The Fractional Chief AI Officer model gives you one operator embedded in your business across both margin levers. Hours saved and conversion lifted. AI integrations that run your operations alongside AI search visibility work that puts you in the answers your buyers are already asking. Direct founder access on every call, every email, every Slack message. No account manager. No team. Annual engagement. Scope and pricing built around your specific business after the first conversation.

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Book a Strategy Call

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