Your business does not need more AI tools. It needs better decisions about where AI belongs.
I help business owners redesign decisions, marketing, and operations around AI, then build what works.
AI can run part of your business and speed up the rest.
Most owners think every part needs them. Some parts do. The rest stopped needing you a while ago and nobody said anything.
Stop rebuilding your morning.
Two hundred unread. Eleven need you. You find the eleven by reading all two hundred.
You did this yesterday. You'll do it tomorrow.
The sorting doesn't need you. The eleven do.
When the answer is no: somebody good already runs your inbox? Leave it alone.
15% more handled per hour. 30% for your newest people. (Quarterly Journal of Economics)
The writing that waits until nine at night.
Recaps. Follow-ups. The update you've owed somebody since Tuesday.
You know what you want to say. The typing is the tax.
So talk instead. What comes back sounds like you, because it learned from you.
When the answer is no: hard conversations don't get drafted.
40% less time, and it scored higher. (Science)
Sometimes the answer is don't.
Sixteen experienced people used AI on work they'd done for years. They came out 19% slower. They still swore it made them faster. (METR)
From the inside, better and worse feel the same.
Nobody sells you that half. It's the half that decides everything.
AI Search Authority
Your expertise does not matter to AI if the evidence is scattered, inconsistent, or hard to connect to a buyer’s question. I test how your business is understood, cited, compared, and recommended across the AI systems that matter, trace the sources shaping those answers, and identify the authority gaps worth fixing first.
AI Decision Systems
AI should remove friction, improve decisions, and create capacity. It should not add more tools for your team to manage. I map how work and decisions move through the business, determine where AI belongs, and redesign the workflow around clear ownership, approval, and measurement. Selective implementation follows only where the system earns it.
Strategic AI Advisory
Some problems end with a roadmap. Others require ongoing judgment as the business, team, and AI landscape change. When there is a fit, I stay involved to help set priorities, pressure-test decisions, refine positioning, and guide selective implementation. Scope, access, and pricing are customized around the client, problem, and value.
What clients say
“The microphone saves me time. The dashboard keeps me on point.”
Sal Imburgia, Team FSI
Sal estimates the AI-enabled voice workflow and custom dashboard Fargo Factor built for Team FSI save him 6 to 8 hours a week.
“Jeff helped me move the needle dramatically with insight into the marketing of my personal brand.”
John Cerasani, Entrepreneur, Venture Capitalist, Host of 2000 Percent Raise
“Collaborating with him has been enjoyable and has left me with actionable takeaways and insights for my own podcast and content creation.”
Brandon Bowsky, Founder, Minerva Marketing
Selected work
Fargo Factor designed and operated an AI-search authority program for Ethica AI, covering structured executive content, schema and entity strategy, and AI-search measurement.
Green Valley K9, a Rochester, New York dog daycare and boarding business, had no clear view of how AI answered questions about its own category. Fargo Factor walked the team through a Rochester AI audit prompt by prompt, found the business invisible in AI answers for grooming, one of its core services, traced reputation drag to old third-party reviews and set a review-response routine, and recommended putting membership pricing on the website. The pricing went live within days, and the business now appears in AI answers to membership questions about Rochester dog daycare.
Twenty questions their customers actually type, checked across every major engine. Ask AI for the best dog daycare in Henrietta and it names Green Valley K9 79 times a month. Camp Bow Wow gets 69. K9 Resorts gets zero. Six ways a customer searches for grooming, and they came up once. Nobody in that building could have found either one. Source: Otterly, Jul 28 to Aug 27, 2026.
Bring me the business problem. We’ll determine whether AI is actually the lever.
Book a Strategic AI Fit Call